If you want to know why USC lets itself down in ways off the football field, look how the Sports Information Dept. mailed in the cover of the new football guide.
Did USC spend 5 or 10 minutes designing this stock, boring cover?
USC doesn’t care. Other programs care about winning . . . everything. They even want to win at media guides.
If you want an example of a school that cares, look at Oklahoma’s 2020 media guide cover.
Would you say matches up with Oklahoma, on-or-off-the-field?