UCLA is getting creative with 20,000 LSU fans expected at the Rose Bowl on Sept. 4.
All UCLA students are getting one free ticket.
High school students in Southern California will be allowed to attend the SEC/Pac-12 game for free. They can bring guests at $30 a ticket.
The reason is simple: UCLA averaged 43,848 fans last season, the lowest average for UCLA since the football team first started playing games in the Rose Bowl in 1982.
And USC is watching all this, not with glee but some fear.
“We know we could be in a similar position one day,” said a member of the USC marketing dept., who asked not to be identified. “UCLA doesn’t have some of the traditional advantages but we’re dealing with some of the same problems.
“And we’re watching them come up with creative proposals that we might need to implement too.”
The marketing dept. employee would not say how many season tickets USC has sold or how many tickets were sold for the San Jose State game.
“No one has it easy right now,” the employee said. “We’re not the Dodgers. A lot of people have stopped being loyal fans and it’s our job to lure them back.
“UCLA is dealing with it. USC is dealing with it. This is just where everything is at right now. No one said it is supposed to be easy (to sell tickets).”
That's the point: IT WOULD HAVE BEEN EASY to sell tickets and win games if they had hired Urban Meyer. Very, very easy.
#PresidentFolt:"TooEasy!That'sExactlyWhatTheEnemyWasExpecting!"